Blog
27 April 2021 2026-01-30 12:59Blog
How Building a Marketing Culture Transformed an International House School: A Case Study
This case study is based on a nine-month marketing project with an International House school in Italy. Some operational details have been intentionally omitted or generalised to protect commercially sensitive …
Language School Marketing: How Photos and Videos Help You Attract More Students
Language school marketing is not just about what you say. Many language schools invest time and energy into writing posts, updating their website and explaining why their courses are different. …
Avoiding Burnout in Social Media Roles at Language Schools
Social media burnout is becoming increasingly common among the people managing social media in small language school teams The main reason for this is that language schools tend to assign …
VR in the language classroom: beneficial, affordable, inclusive.
How you can easily start making use of the benefits of VR if you focus on pedagogy and your students needs, instead of the technology GUEST POST BY NERGIZ KERN …
How to Get a Better Job After CELTA
Completing your CELTA is a massive achievement and if you’ve just completed it, congratulations! Getting CELTA is like getting a passport as it allows you teach English internationally. But once …
Language School Marketing: Photos and Videos Ideas for Exam Award Ceremonies
Language school marketing doesn’t have to be expensive or complicated. If you are an exam centre one of the most powerful marketing event is your English Certificate Award Ceremony. English …
Social Media Strategy for Language Schools: Myths to Avoid
As more ELT educators step into the world of online teaching, coaching, and freelancing, the rise of teacherpreneurship is transforming the ELT space. And with that rise comes the pressure …
ELT Marketing: Social Media Trends Language Schools Need to Know
In this article, I’ll walk you through the most important social media trends relevant to ELT Marketing that language schools need to know to avoid wasting time and resources with …
Social Media Strategy for a Language School’s Summer Camp: A Case Study
Having an ad-hoc social media strategy for your language school is a lot more than posting English tips on social media or cute pictures of your students. A tailored social …
