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27 April 2021 2026-02-04 3:04Home
Strategic Language School Marketing and Social Media Storytelling
I help language schools identify and communicate their uniqueness better, and use their in-house marketing resources more efficiently, to attract the right students through consultancy, training and done-for- you marketing services.
Trusted by leading language schools, education providers, and ELT associations
I have collaborated with language schools, teacher training centres, and education providers, such as exam boards and ed techs, to enhance their marketing and social media presence.
How GR School Marketing supports language schools with strategic social media and marketing
Marketing services for language schools: the 4 GR Marketing formulas
Every school has different needs, budgets, and in-house resources, which is why I’ve designed four flexible ways to work together.
These marketing service formulas help language schools plan, create, and communicate the school’s strengths more authentically online . Get strategic support with practical tools so your team can grow more independent in managing social media and marketing over time.
Create our Strategy:
Fifty-Fifty Formula
I design your marketing and social media strategy for your language school, you implement it in-house, with mentoring available if you want extra support.
Manage our marketing:
Relax Formula
Done-for-you social media and marketing management for your language school, so you can focus on leading your school.
Train our team:
Learn & Take Off
Choose between tailored and on-demand social media marketing training for language schools, so you or your team can plan, create and post with confidence, independently.
I need clarity:
Treat Yourself
One-to-one marketing consultancy for language schools and ELT professionals who need clarity and concrete next steps.
Why choose Gina Rodriguez?
The perfect mix of ELT experience and marketing expertise.
- She speaks the ELT sector’s language: no long explanations needed.
- 25+ years in language education, from classroom experience to strategic consultancy.
- ELT specialist turned digital marketing strategist, combining sector insight with modern marketing.
- A partner who turns your goals into a clear, measurable strategy.
Contributing to the Language Education Community
Presentations and Contributions in ELT Marketing
I regularly present at ELT conferences and language school association events, and contribute articles to ELT journals, sharing insights on marketing and communication in language education
ENGLISH UK MARKETING CONFERENCE
Topics:
- Turning parents into ambassadors
- Leveraging happy alumni for language centre success
- How to Gather More and Better Visual Content for Social Media This Summer (English UK London)
IATEFL LAMSIG
Topics:
- Engaging Teachers in Social Media Content Creation
- Communicating Your School's Distinctive Qualities On Social Media
AISLI AGM
Topics:
- Enhancing Your Social Media Presence
- Practical Strategies to Engage Teachers in Gathering Social Media Content
- Social Selling for Language Schools
ETAS Conference & Journal
Topics:
- LinkedIn for ELT Teachers:building your personal brand for career success
- Is visibility worth the burnout? Reclaiming social media on your own terms in ELT
Interested in having me speak at your event?
MAXIMIZE YOUR LANGUAGE SCHOOL'S POTENTIAL and possibilities
What language school professionals say about working with me
FREE RESOURCE
“Generating Social Media Post Ideas Workbook"
Start brainstorming social media post ideas that will showcase what makes YOUR school unique and start posting with confidence to attract the right students.
Looking for more free resources to boost your language school’s social media strategy? Visit the Free Resources section here.
