About

I’ve been in the language school sector for over twenty-five years now and have had the privilege to experience it in various roles: self-access centre manager, project manager, teacher trainer and sales and marketing consultant.

During the pandemic, I saw many language schools struggled to find ways to attract new students and many turned to social media with little or no success. In my conversations with school managers and directors of studies, I could sense the frustration with social media results and digital marketing in general.

In 2021, I decided to help these schools by blogging about social media marketing and education trends. The blog bridges the gap between ELT and marketing and positions itself as a specialist blog in digital marketing for language services. My blog soon became an inspiration and a reference for language schools to improve their social media skills to promote language courses.

In 2022 I became an independent ELT Marketing Consultant. Today I help language schools learn about social media marketing, sales strategy and course innovation to build brand awareness and increase enrolments. I offer social media marketing training, professional talks, tailored marketing strategies and consultancy. 

My expertise in the ELT market combined with my consultative sales and digital marketing skills are an invaluable asset I can bring to language schools that want to thrive in a competitive market. Underpinning my work, there is my passion for quality education and my strong desire to see language schools continuing to transform people’s lives through English language teaching.

My mission is to help language education brands understand and use social media marketing more strategically, providing clear plans that showcase what makes each school unique and make it easier for learners to find the language services that are right for them.

I live in Treviso, Italy with my husband and two children. In my free time, you’ll find me gardening or having a coffee in the sunshine. When I’m not in Treviso I’m somewhere in nature, either on the Dolomites or at the seaside.